Multiple bullets, multiple targets, one name. Pop quiz: someone is running around London killing your namesake. What do you do? Do you run? Do you stay and fight? If you're quasi-famous YouTuber Ben Lyk (Eugene Simon), you vlog about it and hope for the best.
That is, until Scotland Yard try and sort it out, rounding him up along with every other Ben Lyk in town, keeping them holed up in a safe house that isn't so safe. And once the Ben Lyk’s begin dropping dead one by one, it's a mad dash to figure out why this is even happening in the first place.