Medusa Communications, the UK-based label behind the much respected Hong Kong Legends imprint are to launch Premiere Asia, a new DVD label specialising in the best new Asian cinema. Focusing on films from Japan, Korea and Thailand, the label has an impressive selection lined up for 2003, including Korean martial arts epic Bichunmoo (due in March), Cinese war drama Muso and Miike Takashi's controversial gorefest Ichi The Killer.