To celebrate the 24 October release of THOR: RAGNAROK in UK cinemas, Thursday 19 October will become #THORSDAY, as select barber shops across the country offer fans the chance to receive a free haircut.
The trailer for the movie, released earlier this year, gave fans a glimpse of the new-look, short-haired Thor (Chris Hemsworth) and now fans have the chance to follow suit.
As well as receiving a haircut from some of the country's coolest barbers, participants will be entered into a draw for the chance to win a holiday for two to Iceland - one of the shooting locations for THOR: RAGNAROK.
There will also be a special prize for the longest-haired person to have their locks sheared: tickets to attend a UK gala screening of an upcoming Marvel movie.
