As part of the 2014 Birds Eye View Film Festival, Curzon Artificial Eye title IN BLOOM will be the first film to be released on a Video On Demand platform in the UK before it is released in cinemas, with a simultaneous live Festival Opening Night UK Premiere at BFI Southbank on Tue 8 April alongside an online premiere on the same evening through Curzon Home Cinema and BT TV. The film will then be released in cinemas on the 2nd May.
Set against the troubled backdrop of civil war in early nineties post-Soviet Georgia, IN BLOOM follows the lives of two inseparable 14-year-old friends as they learn to deal with the new world around them.
The Ultra VOD premiere also kicks off a partnership for a month-long online season of work by the world’s most exciting female filmmakers, showing on Curzon Home Cinema as part of Birds Eye View’s year-round efforts to showcase and support the best women in film reaching a wider national audience. Birds Eye View’s first move into online film distribution will see three new films licenced from past and present festivals.
