To celebrate the 127 Hours Blu-ray & DVD release, HMV Oxford Street have teamed up with ZOO Magazine to raise money for Everyman Cancer Charity
What: Inspired by Aron Ralston’s story, a Londoner from popular men’s magazine - ZOO, has volunteered to spend 127 Hours living in the display window of HMV whilst he carries out a series of challenging tasks set by the public to raise money for charity
Where: HMV London, 150 Oxford Street, W1 1DJ
When: Enters window on 5 June 2011 at 10.00am, exits window on 10 June 2011 at 5.00pm
Luke needs all the support he can get to complete the challenge and raise as much money as possible for male cancer charity Everyman. Please spread the word via Facebook and Twitter (hashtag #127Hours).