YouTube, Scott Free and Vue Cinemas have joined forces to release LIFE IN A DAY from 17 June, the ground-breaking film directed by Academy Award®-winning director Kevin Macdonald and executive produced by Ridley Scott (Alien, Bladerunner). The idea for the film was borne out of a partnership between Ridley Scott's Scott Free London production company and YouTube. Shot on a single day, July 24 2010, LIFE IN A DAY enlisted people around the world to capture a moment of their lives on camera.
In an innovative move which mirrors the inclusive way in which the film was made, Ridley Scott is now inviting the public to help promote the film's cinema release and in doing so raise money for charities across the UK.
A special website full of advice and tools on how the public can join the campaign is being launched in the next few weeks. The site will include a 30 second app that creates a personalized poster and fully downloadable film footage which campaigners can cut to create their own trailer mash-ups.
The website will offer the public a unique opportunity to try out their skills as a real life Hollywood movie mogul.
A whopping 25% of each ticket sold online goes to charity and cinemagoers will get to choose which charity organization their donation is made to, from biggest international organizations to local school projects.
What's more the public joining the campaign will be given the option to influence which charities their friends, family and network choose - opening up the opportunity for charities themselves to be a part of the campaign. The link is above.
