If Roger Corman still produced films today he would probably smile at the fact that Quentin Dupieux (Steak, Nonfilm), aka Mr. Oizo, created a film so closely resembled the films that his budding young directors made on shoestring budgets back in the 70s. This isn’t to say that Dupieux will become another Ron Howard or Francis Ford Coppola but the film Rubber may represent a roll forward for Dupieux.
In a world of leaded gas and pay phones, Rubber tells the story of a car tyre (named Robert) that comes to life in the California desert. Like a human or animal birth and growth, Robert roams the bleak landscape where he discovers his unique telepathic ability to destroy (think Scanners) anything he wishes. Soon he crosses paths with a mysterious young woman and turns his attention to her while leaving a path of destruction in his wake.
Based on the cinematic concept of “no reason”, Rubber offers a smart, satirical, sickening tribute to the 70s villain movie. Although at times it suffers from cut-rate acting, it makes up for it with nifty camera work and shoestring special effects. In a case of less is more cinema, Rubber rolls while not taking it self too seriously. For Dupieux, Rubber may indeed be where the rubber hits the road.